Reliant Fire was started by our founder Scott Krueger. Prior to Reliant Fire Apparatus, Scott was an employee at Pierce Manufacturing in Appleton, WI where he held positions directly dealing with the Pierce products and marketing and sale of the products.

Reliant Fire Apparatus was incorporated in 1994 as the exclusive organization representing Pierce Manufacturing in the southern portion of the state of Wisconsin and operates out of our main facility located in Slinger, WI.

In 2011 Reliant expanded its Pierce territory becoming the exclusive organization representing Pierce Manufacturing in the state of Iowa and operates out of our main facility located in Des Moines, IA.

The name Reliant was selected as the basis for all that the company stands for and does. Our main goal is to be the most reliable dealer that each customer has ever worked with. This includes reliable responses to all inquiries, reliable, factual information, reliable, accurate pricing and proposals, a reliable and professional experience with each sale, production, delivery and training, and reliable service and parts after delivery. We pride ourselves on making your fire purchase from Reliant the easiest and most enjoyable purchase you will experience.

Reliant’s business strategy is to expand market share through the retention of existing customers and the acquisition of new customers from our competition. This is being accomplished through professional sales relationships and superior customer service.

Our sales and service personnel are all well versed on all products and attend annual product training. In addition most sales and service personnel have firefighting experience serving on volunteer and full-time fire departments. They are professionals who know their product and know the vocation enabling them to be the most knowledgeable personnel available to help you define, design, specify and build the apparatus which best fits your fire department’s specific needs and desires and then service it.

Reliant is a market leader in both sales and service with professionals with over 150 years of combined fire department experience and over 125 years of combined Pierce product experience. Since inception Reliant has had the fortunate opportunity to put in service more than 1,500 vehicles.

Reliant’s success has been based on the most professional and knowledgeable sales and service personnel in the industry. Customer satisfaction is not an option, it is a priority.

Above all Reliant prides itself on integrity. You can rely on what we say, you can rely on our honesty, you can rely on our fairness, you can rely on us treating you with the highest level of respect and trust. You can rely on Reliant.

Our Mission

Reliant Fire Apparatus’s mission is to provide superior products and service to our customers and develop long term relationships which will lead to continued customer satisfaction and in doing so will establish and maintain our customer’s and Reliant’s continued and long term success.