Reliant Fire Apparatus was incorporated in 1994 as the exclusive Pierce sales organization for Southern Wisconsin and Iowa.

Since inception, Reliant has always been one of the top Pierce dealers with regards to market share and sales as a percentage of population. In 2011 Reliant was also named the exclusive Pierce sales organization for the entire state of Iowa. Reliant has sold over 900 Pierce fire and rescue vehicles. Reliant Fire Apparatus has obtained the honor of being a Pierce Platinum Level Sales and Service dealership, the highest level achievable.

Our sales personnel are all well versed on all Pierce products, attending annual Pierce product training. In addition, all sales personnel have firefighting experience serving on volunteer and full time fire departments. They are professionals who know their product and know the fire service enabling them to be the most knowledgeable sales personnel available to help you define, design, specify and build the fire apparatus which best fits your fire department’s specific needs and desires.

The name Reliant was selected as the basis for all that the company stands for and does. Our main goal is to be the most reliable fire apparatus dealer that each customer has ever worked with. This includes reliable responses to all inquiries, reliable, factual information, reliable, accurate pricing and proposals, a reliable and professional experience with each sale, production, delivery and training, and reliable service and parts after delivery. We pride ourselves on making your fire apparatus purchase from Reliant the easiest and most enjoyable fire apparatus purchase you will experience.

Above all Reliant prides itself on integrity. You can rely on what we say, you can rely on our honesty, you can rely on our fairness, you can rely on us treating you with the highest level of respect and trust. You can rely on Reliant.

Thank you for taking the time to visit our web site and for allowing us the opportunity to serve you.

Scott Krueger,

Our Mission

Reliant Fire Apparatus’s mission is to provide superior products and service to our customers and develop long term relationships which will lead to continued customer satisfaction and in doing so will establish and maintain our customer’s and Reliant’s continued and long term success.